EdgeRank
is the algorithm Facebook uses to determine where your post shows up in the
newsfeed and how long it stays there. There are three main components that you
should know about:
Affinity: By
measuring how connected you are with the user or brand, Facebook delivers
relevant content based on your ongoing relationship including any relationship
your friends have with a certain page.
Weight:
Facebook considers posts with photos or videos more valuable than posts with
plain text or links. This type of visual content will rank higher in the
newsfeed. Facebook also takes into account the level of interaction a
particular post receives so the more people engage with your post, the more you
can increase overall reach.
Decay:
Social media is all about finding the latest and most relevant information as
it happens and Facebook is no different. You will notice that most of your post
engagement happens just minutes after publishing. Content quickly loses value
as time passes to avoid irrelevant posts showing up in your feed.
Now
that you know what EdgeRank is, manipulate your content to
encourage engagement and spike interest in your Facebook community.
This
means adding photos to your posts whenever possible. If you are posting about
your latest blog article, add the featured image to your Facebook post and
include a link in the message.
If
you’re super fancy, you can add text to your image using Photoshop or even
Paint so that your fans will know right away what your post is about.
